We founded FieldSignal after a simple but powerful realization: thirty minutes talking to a competitor's employee unlocked more insights and ideas than ten hours digging through our own databases. While we spent endless hours analyzing internal data, a single conversation with someone who'd worked inside a competing company revealed strategy shifts, product roadmap details, and operational challenges we could never have extrapolated from spreadsheets.

That insight changed everything. The most valuable intelligence wasn't hidden in our own data—it was walking around in the heads of people who'd worked at companies we were competing against, buying from, or selling to. But accessing that intelligence was prohibitively expensive, reserved for the wealthy few who could afford traditional expert networks.

We believe market intelligence should be accessible to every company making important decisions—whether you're a seed-stage startup validating product-market fit, a Series B company planning international expansion, or an established enterprise assessing competitive threats. Information wants to be free, and we're committed to freeing it from the gatekeepers.

We help clients understand their competitive landscape by conducting interviews with the people who have firsthand knowledge: former employees of target companies, current and former customers, supply chain partners, distributors, and your own employees—interviewed confidentially to provide honest perspectives they wouldn't share in an internal survey.

Our approach is straightforward. You tell us what you need to know. We identify who can answer those questions—former product managers at your competitors, procurement officers at your target customers, sales leaders who've worked in your market, or even your own team members speaking candidly about what's really happening inside your organization. Then we interview them and extract the specific insights you're looking for.

Founded by former operators from companies ranging from startups to FAANG organizations, we understand both what questions matter and how to get honest answers. Our backgrounds span product development, strategic planning, and business operations across multiple industries.

Our global network comprises over 50,000 professionals across 40 countries. Each expert undergoes comprehensive compliance vetting to ensure they can legally and ethically share their knowledge. We maintain the same regulatory standards as the expensive incumbents—without the inaccessible pricing.